SCOTTISH RUGBY has agreed an updated three-year sponsorship deal with BT which will see the partnership between the two businesses reach a decade in duration by the summer of 2024.
BT will retain the naming rights to Murrayfield stadium, will be the front of shirt sponsor for the Scotland 7s team during the 2021-22 season, and their logo will also now appear on the back of the Scotland Women team shirt.
However, the Peter Vardy Group will now be the principal sponsors of the Scotland Men’s jersey, with the BT logo moving from chest to nape of the neck.
Peter Vardy Group will also be the back of shirt sponsor for Scotland 7s from the 2021/22 season and will have branding on Edinburgh’s kit.
BT’s Director of Enterprise Business Scotland, Alan Lees said the partnership continues to reflect his company’s commitment to supporting grassroots sport and local communities.
“We’re honoured and excited to be able to extend our role as one of Scottish Rugby’s Principal Partners, taking our relationship to ten years, until 2024,” he’s said. “As lead partners also of Scottish Football, we recognise the role inclusive sport has in empowering young people, helping them to reach their potential.
“Throughout the past year our fibre broadband and 4G & 5G mobile networks have underpinned our lives in unprecedented ways, enabling us to work from home, home school and stay connected with loved ones. While it’s been a difficult time for many sectors and sports, including rugby, we hope this renewed partnership will ensure that Scottish Rugby, and the communities they’re based in, can emerge from the crisis stronger than before.”
Scottish Rugby chief Executive Mark Dodson was delighted at renewing the BT deal.
“It says everything about the quality and strength of our partnership with BT that we can conclude a further extension which will see us achieve 10 years of working together to support rugby in Scotland,” he said.
“I would like to thank Alan Lees and his BT colleagues for their continued support, especially over the past 12 months, which have been difficult for every business in the country.
“Back in 2014 BT helped Scottish Rugby to launch what is now a well-established Academy programme which has already generated players who have represented their country and many more who are supporting our professional teams.
“It is positive news for everyone involved in rugby in Scotland that BT will continue to work with us through this exciting extension.”
Peter Vardy Group Chief Executive, Peter Vardy, said: “As a Scottish family business we are very proud to be the Principal Partner of Scottish Rugby.
“We have long been keen supporters of Scottish Rugby, both commercially and as fans and I believe we share similar values. We have built our business on passion, ambition, courage, and we see that lived out by these fantastic athletes every time they pull on the blue jersey. We are incredibly proud that our brand will be recognised with our national team.
“Commercially, of course, it is a fantastic opportunity to promote our brands across the UK and globally; over eight million people watched the recent Scotland versus England game – that level of exposure is massive for us.
“Coming off the back of some exceptional performances from Scotland in the Guinness Six Nations, we are really excited about what the future holds for Scottish Rugby and now as Principal Partner we look forward to working together”.
Dodson added:“We are delighted to welcome a respected and widely known Scottish business in Peter Vardy into the top level of our sponsor family.
“They have been great partners with us in the recent past and it is a testament to their vision and connection to rugby that they will now be seen on a global basis on the front of Scotland’s national team jersey.
“I’d like to thank Peter and his team for their support to Scottish Rugby so far and look forward to working with them in the coming years as we bring this new partnership to life.”