Kitvendr: new e-commerce platform aims to help clubs raise cash and market themselves with no up-front costs

Rangi Jericevich
Rangi Jericevich is co-founder of Kitvendr. Image: Paul Chappells - www.paulphoto.co.uk

RANGI JERCEVICH is only 34 but already has a deep understanding of the trials and tribulations faced by amateur sporting organisations in trying to keep moving forward both on and off the field when resources are tight and time is scarce.

The former player has been a director of rugby at Scottish Tennent’s Premiership outfit GHA for the last five years, so has first hand experience of the hard work that goes into running one of the most forward-thinking clubs in the country. He was heavily involved in the club raising the cash then building a state of the art 4G pitch at their Braidholm base last year, and also founded the Braidholm Sevens rugby tournament in Glasgow in 2010 which he ran for eight years.

Now Jericevich is using the experience he has gained at the sharp end of grassroots rugby in a new business venture launched this summer which aims to help community sports clubs to market themselves and generate cash by selling  their own branded apparel on a ‘made-to-order’ basis with no upfront costs.


Four day turnaround is tough but not an excuse, says Fraser Brown

Scott Forrest named head coach of GB Women’s sevens for Olympic Games

Super 6 sides all announce their full 35-man squads


Jericevich is a co-founder of the e-commerce platform Kitvendr which enables clubs to set-up their own bespoke online store and product range, from which customers can directly order items such as branded clothing with the club earning commission from every sale.

“Many community sports clubs struggle to balance the books,” said Jericevich. “Raising funds through collecting membership subscriptions, generating sponsorship, running events, running a bar, and selling merchandise is a constant challenge. The work done by volunteers to maintain investment in grassroots sport is incredible.

“Kitvendr makes it relatively effortless for clubs to set up their own online shop and sell merchandise. We take care of all of the normal hassles from stock management to order production and fulfilment leaving clubs to simply promote their shops to their members and supporters.”

Kitvendr already counts British Ice Hockey’s national media group and a number of rugby, rugby sevens and community sports groups among its clients. The firm has experienced early growth resulting in it recently moving into larger premises and investing in new production equipment.

“For the time being we are focused on providing clubs with a service to retail their own merchandise only, as we saw this as an area that was particularly problematic for community clubs,” added Jericevich. “Usually it involves bulk ordering, long lead times, minimum order quantities and a whole load of effort that often falls on the shoulders of one volunteer.

“So a club supporter can essentially go online and buy a club cap or T-shirt, for example, and have it delivered in a manner comparable with buying a product for a professional sports club.

“Each product is ‘made to order’ meaning that the need for a club volunteer to be responsible for bulk ordering, collecting in money and often waiting weeks for a product becomes a thing of the past.”

Kitvendr supplies a range of caps, beanie hats, t-shirts and bobble hats and aims to expand its range in the future. Clubs choose what merchandise they want and can be set up on the platform within seven days.

To set up an online store, visit www.kitvendr.com.

  • Follow Kitvendr on social media – facebook.com/kitvendr, and @kitvendr on Twitter and Instagram.

Premiership Dream Team – round four

 

We hope you enjoyed reading this article

 

Season Appeal 2022

We hope you are enjoying our unrivalled coverage of Scottish Rugby. While mainstream media continues to reduce its interest in the rugby family in Scotland, The Offside Line does its very best to make sure all levels of the domestic game are reported.

Our commitment to the game and sharing its stories means that we do not have a paywall, so we would ask you (only if you can!) to support The Offside Line, either with a one off donation, or with a monthly contribution.

We have been keeping Scottish rugby in the news since 2016 and will have 3 million page views this year, making The Offside Line first for Scottish rugby.

 
THE OFFSIDE LINE’S coverage of grassroots, youth and schools rugby is supported by MACRON STORE EDINBURGH (COLIN CAMPBELL SPORTS). Click HERE to contact the team for information on how they can help with your club or school’s kit supply demands.
About David Barnes 3180 Articles
David has worked as a freelance rugby journalist since 2004 covering every level of the game in Scotland for publications including he Herald/Sunday Herald, The Sunday Times, The Telegraph, The Scotsman/Scotland on Sunday/Evening News, The Daily Record, The Daily Mail/Mail on Sunday and The Sun.