Fosroc has been named as the title sponsor for Super 6’s inaugural season, which begins in November. The construction company is already the principal sponsor of the Scottish Rugby Academy, and as the academy will provide five players to each of the teams in Super 6, an extension of the sponsorship agreement to include the new competition is a logical fit.
“Fosroc is excited to be the headline sponsor for the inaugural season of Super 6 and believes it will play an important role in developing players and providing an opportunity for them to reach their full potential and progress in the game,” Ian Watt, the company’s chief executive, said. “Our decision to support the Scottish Rugby Academy last year was borne out of our desire to support young players in their rugby development, and this thinking is now extended into Super 6.
“We have been impressed with the commitment and passion of all the teams involved to embrace this new competition and their ambition to use it as a springboard to improve on and off the pitch. Super 6 is an exciting new addition to the Scottish rugby calendar and we look forward to seeing the tournament unfold in the coming months and wish all the players and teams well.”
Al Kellock, the SRU’s commercial operations manager, welcomed the investment by Fosroc and pointed out that the academy set-up had already borne fruit at a higher level. “Having Fosroc’s support of our academy has been hugely beneficial to Scottish Rugby,” the former international forward said.
“The recent Scotland match against France saw the first academy graduate since their support began, Grant Stewart, win his first cap. Each Super 6 team will have five players from the Fosroc Academy playing for them, which is designed to link the development of young players into the play.”
The first round of Fosroc Super 6 games is on the weekend of Friday 8 November. One match per round will be shown live on Scottish Rugby TV and the BBC sport website, with the final being broadcast live on BBC Scotland. Ayrshire Bulls, Boroughmuir Bears, Heriot’s, Southern Knights, Stirling County and Watsonians are the six competing teams.
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Intrigued by this announcement.
Is this driven by strategy?
Was there no viable commercial offer?
Does this make financial sense?
Or is this a potential choke hold on the Super6 Clubs.